Ad Outreach – YouTube Advertising Masterclass by Aleric Heck
How To Leverage YouTube Video Ads To Scale Your Business 7 or 8+ Figures
YouTube Ads has POWER. The power to perform like the old days of Facebook.
YouTube Ads have RELIABILITY. You can reliably run consistent ads with minimal risk of ad account shut down.
YouTube Ads can SCALE. You can scale to 4x-5x ROI & beyond without anything breaking.
You can reach your hottest prospects, and produce a windfall of quality leads, applications, and sales all with just one single video. As a result, entrepreneurs are beginning to realize it’s the perfect platform to separate themselves from the competition.
This is why I believe…
Why YouTube is the Key Ad Platform In 2021 and beyond
So what exactly makes YouTube Ads so powerful? After all, I can sing its praises all day, but now I want to give you the reasons why YouTube Ads are the new king of the jungle. ????
Let’s dive in…
Cheaper Ad Costs On YouTube
One of the greatest differences between YouTube Ads and Facebook is how they both charge for ads.
On Facebook, you are charged every time someone views your ad, regardless of what the end-user is doing. There are no exceptions to this. This means to maximize the ROI on your ad budget, you need to constantly test for the hottest audiences possible.
However, with YouTube, the story is different. On their platform, you don’t pay until someone watches 30 seconds of your ad. That means from 5 seconds (when you can skip), up until 29 seconds in if someone skips your ad, you don’t pay a dime!
As a result, this dramatically increases your chances of showing your offer to the hottest prospects possible.
The YouTube “Learner’s Mindset”
Another reason why YouTube is a key ad platform is due to what I call “The Learner’s Mindset.”
Let me explain.
On Facebook, the truth is that the majority of users are not on there with the intent to buy anything. They’re often on there to scroll, check up on friends, and what’s going on in the world. So when ads are placed in front of them, most aren’t in a state to act on anything.
They might click on your ad to read what it’s about or find out more, but unless they’re already in a state to buy, the chances of converting them into a sale are small.
Now if we compare this to YouTube, visitors are already in what I call the “learner’s mindset”. This means that they’re on YouTube with the agenda to learn more about something.
Let’s take “Real Estate Investing” for example.
If someone wants to get into this field, then chances are high that at some point, they’re going to look up videos about real estate investing and how to get started.
Now let’s say you’re a Real Estate Investing coach. You can then use YouTube Ads to showcase a video on how Real Estate Investing works and position a strategy call with you.
Since this prospect is already actively looking for a solution, they are significantly more likely to book that call and become a client!
This is a powerful piece of YouTube Ads that is unparalleled in the world of marketing.
YouTube Ads Are A “Blue Ocean”
Unlike the strict competition on Facebook, YouTube Ads are still a wide-open playing field.
While Facebook continues to be viewed as the “gold standard” this is steadily vanishing as more lawsuits result in policies that decrease results and drain ad budgets.
As a result, more businesses now than ever are seeking a platform that is safe and produces the same (if not better) results than they were getting on Facebook.
With YouTube Ads, businesses have been able to cut their advertising costs in HALF just by switching from Facebook to YouTube Ads AND consistently get 4-6X ROAS.
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