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Alex James – Message Matters Most

Alex James – Message Matters Most

Get the step-by-step Messaging Clarity System that:

Positions your business

Uncovers your brand’s differentiated message

Gives you the exact words to express it simply

And it’s only 84 minutes (because courses shouldn’t take weeks to complete).

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Download Alex James – Message Matters Most
Download Alex James – Message Matters Most

Who is this for?

This is for entrepreneurs & marketers who want the shortcut to messaging that works consistently.

It’s best suited for those who are selling a product or service that solves a problem – but those selling luxury goods will get (almost) as much value from it.

What will I learn?

You’ll learn how to find the best angle for your content, your offer, and your brand as a whole, so that your marketing resonates with your customers.

Is this advanced or beginner-friendly?

Both.

I’ve designed this course to be a launchpad for beginners and a jetpack for the pros.

Do I need to be good at copywriting?

Not at all.

Inside this course you’ll discover that 95% of strong copywriting is just having something worth saying in the first place.

And this course will give you that something, plus the fill-in-the-blanks templates so you can say it right, every time.

What’s inside…

Within 84 minutes, this course will:
  • Show you what does & doesn’t work in the context of small businesses
    (because the messaging of Apple, Nike, Amazon aren’t relevant!)
  • Extract sharp insights from your mind that will inform your messaging
  • Give you the templates and structures to turn your insights into magnetic messaging.

Lesson 1

  • Understand why most marketing feels the same.
  • See the impact a singular, powerful message makes.5 minutes 6 seconds

Lesson 2

  • Get clear on what positioning is & the 2 types of positioning.
  • Dissect THE most effective positioning play of the last 10 years [hint: it didn’t come from Apple or Nike or any ‘brand’]7 minutes 13 seconds

Lesson 3

  • Learn the exact formula to achieve perfect positioning.5 minutes 39 seconds

Lesson 4

  • Get clear on exactly what your customer actually wants from you.
  • Determine what level of education they need before they’ll feel comfortable buying.13 minutes 18 seconds

Lesson 5

  • Get clear on the 5 possible stages your category is in today.
  • After this lesson, you’ll know what you should lead with.13 minutes 14 seconds

Lesson 6

  • Discover the 9 core Positioning Narratives.
  • After this lesson, you’ll know exactly what angle to take.7 minutes 24 seconds

Lesson 7

  • These days, brands need more than products – they need opinions.
  • After this lesson, you’ll have 12 strong opinions that deeply resonate with your customer.7 minutes 28 seconds

Lesson 8

  • Get the precise wording formula to convey your value – fast.
  • After this lesson, you’ll have your 1-liner, elevator pitch, and sales narrative.6 minutes 2 seconds

Lesson 9

  • Extract the one idea your prospect must believe before they’ll buy your product.8 minutes 14 seconds

Plus:

The “epiphany – inducing” workbook.

As well as being packed with examples, this course comes with a step-by-step workbook that will extract pure gold – just from you filling in the blanks.

ABOUT THE AUTHOR

Alex is simply brilliant. There’s no other way to put it.”

For the last 12 years I’ve been in the lab, challenging the “best practices” of marketing, and figuring out what actually works – and what’s just fluff.

In 2020, I started sharing these insights across TikTok – soon gaining over 100,000 followers (despite posting just 1 – 4 times a month).
Since then, I’ve directly helped 200+ businesses – from solo startups to multi-national firms – drive transformational results just by using different words to better describe what they sell.
Here’s what I’ve discovered:

The main thing preventing your marketing from working isn’t algorithms, or imagery, or even copywriting.

It’s the lack of a compelling point-of-view. 
In the era of thought leadership, if no one cares about what you have to say, no one will care about what you have to offer.
So, your central message is the asset that holds the greatest leverage for cut-through & growth.
Therefore … your message matters most.
Every business’s message is different.
This course will uncover yours.
Alex James
Alex James

Sales Page (More Info) | Archive

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