Andrew Foxwell – Assessment Action Ascension Version 2.0

The “Assessment Action Ascension Version 2.0” course by Andrew Foxwell is an advanced Meta (Facebook and Instagram) advertising training program for junior to mid-level media buyers, agency teams, and in-house marketers aiming to master every stage of the Meta ads journey—from initial assessment to campaign scaling and advanced strategy. This comprehensive program is known for its practical, results-focused approach, transforming theoretical marketing knowledge into hands-on skills via live case studies, audits, and actionable playbooks.

What You’ll Learn

• Client Goal Setting & Reporting: How to manage expectations, define KPIs, build financial models (CAC, LTV, profitability), and use data from tools like Northbeam and Triple Whale.

• Meta Account Assessment & Optimization: Deep-dive campaign and pixel audits, proper attribution practices, first-party data integration, and daily optimization protocols.

• Funnel Strategy & Audience Building: Mastering prospecting, ABO vs. CBO, dynamic ads, retargeting, catalog campaigns, and advanced audience modeling.

• Creative Strategy: Developing and testing multiple creative angles, effective use of UGC, whitelisting, ad variable testing, and scale frameworks.

• Technical Performance & Tools: Expert training in Google Data Studio, Supermetrics, web campaign integration, catalog setup, and troubleshooting for tracking accuracy.

• Advanced Meta Tactics: Performance evaluation, creative review frameworks, and adapting to algorithm or privacy changes.

Course Features & Format

• 25+ In-Depth Video Modules: On-demand workshops each covering a vital aspect of Meta advertising.

• Live Q&A with Andrew Foxwell: Monthly office hours to get expert feedback and solve real campaign challenges.

• Real Client Case Studies and Account Audits: Step-by-step breakdowns to bridge theory and execution.

• Downloadable Resources: Playbooks, SOP checklists, templates, creative briefs, audit frameworks, bidding calculators, and reporting dashboards.

• Private Slack Community: 12 months access for networking, job leads, collaboration, and ongoing support.

• ​Lifetime Access to Course and Updates: Unlimited replays of all modules and new future content.

• ​Certificate of Completion: For credentialing and professional growth.

This course is praised for eliminating months of trial and error, standardizing team training, and consistently helping marketers scale client results and advance their digital marketing careers. It’s suitable for those ready to move from basic boosting to enterprise-level campaign management and industry best practices.