Benjamin Mangold – Google Tag Manager

The Google Tag Manager Course from Loves Data is a thorough and hands-on training program that teaches learners how to use Google Tag Manager (GTM) effectively. Whether you are new to GTM or have some experience but want to move beyond the basics, this course is designed to help you build confidence and competence in managing website tracking tags, especially for Google Analytics.

What You Will Learn

The course covers a wide range of topics essential for mastering Google Tag Manager:

• Getting Started: How to set up and configure GTM for your website.

• Tracking Custom Actions: Implementing tags to track clicks, scrolls, and other user interactions.

• Testing and Debugging: Using GTM’s built-in tools to test tags and triggers, and ensuring accurate data collection.

• Troubleshooting: How to diagnose and fix common issues with tags and triggers.

• Best Practices: Learning GTM terminology and recommended workflows for efficient tag management.

• Advanced Techniques: Setting up additional tags for Google Ads and custom HTML, as well as exploring advanced features like server-side containers and the new Google Tag.

• GA4 Integration: Lessons on implementing and managing GA4 tags to stay current with Google’s latest analytics platform.

Key Features

• Video Lessons: High-definition, step-by-step video tutorials guide you through each concept and practical exercise.

• Hands-on Practice: Access to a demo website lets you apply what you learn in a safe, real-world environment.

• Quizzes: Revision quizzes help reinforce your understanding of key concepts.

• Discussion Forum: A private area for asking questions and discussing topics with other students and the instructor.

• Lifetime Access: Once enrolled, you can revisit the course materials anytime, making it easy to refresh your knowledge as needed.

• Certificate of Completion: Earn a certificate after finishing all lessons and quizzes.

• Regular Updates: The course is updated to reflect changes in GTM and Google Analytics, ensuring you stay current.

Instructor Quality

The instructor has extensive experience working with Google Analytics, Google Tag Manager, and other digital marketing tools, and has provided training and consulting for a variety of organizations, bringing practical insights and real-world examples to the course.

Learning Flexibility

You can complete the course at your own pace, with a suggested timeline of three to four weeks, but there is no pressure to finish quickly. The course is structured to allow you to absorb the material in a way that fits your schedule.

Value and Guarantee

The course is available for a one-time purchase or through a payment plan, making it accessible for different budgets. There is also a 30-day money-back guarantee if you are not satisfied after completing the lessons and exercises.

Final Thoughts

Loves Data’s Google Tag Manager Course is an excellent resource for marketers, analysts, and web developers who want to master GTM. Its practical approach, clear instruction, and up-to-date content make it a valuable investment for anyone looking to improve their website tracking and analytics skills. The flexibility, hands-on practice, and ongoing updates ensure that the course remains relevant and useful for years to come.