MODULE 1
Clarify and Categorize
The first step to any great copy or a good strategic plan? Research. (I know, not super sexy, but it’s the truth)
But the market research you’ll do goes way beyond the shallow outlines of your potential customers. During Module 1, you’ll unveil the nuanced complexities and underlying emotions that drive your audience’s buying choices.
You’ll dig deep to understand the various stages of awareness of your potential customers and the language your right-fit-ready customer needs to hear so they whip out their credit card when you tell them about your offer.
Lastly, you’ll nail your pre-launch messaging and benefits around your offer you’ll set yourself apart in an overcrowded marketplace.
MODULE 2
Analyze
You have the research you need to get a strategic plan in place.
But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.
You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.
Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.
MODULE 3
Strategize
Now that you have all the research, data, and analytics, it’s time to create a strategic content plan.
First up, creating a calendar. I let you in on my proprietary process for what you need to say and create week by week during your pre-launch.
Then, I’ll show you a repeatable step-by-step system for every launch you do now and in the future. so you create a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is how you go beyond nurture content and start creating conversion content.
I also give you easy ways to inject AI into your strategic plan so you can create a weekly plan in minutes based on research and data.
MODULE 4
Energize
Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer.
Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.
Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.
1:1 BONUS Call
with Brenna McGowan
When you join PPP Self Study today you a 1:1 Bonus call with me, Brenna McGowan, to dive into your pre-launch together!
This is your chance to get personalized feedback, clear up any questions, and fine-tune your strategy so your content warms up buyers, pre-sells spots, and sets the stage for a smooth, stress-free launch.
Whether you’re stuck on what to say or just want to make sure you’re on the right track, I’m here to help you feel confident and ready to crush your pre-launch.
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