Carli Anna – Brand Mapping Method
A self-paced course to take designers from order-taker to brand-maker. Helping you become the biggest strategic advantage in your branding business. So you can confidently multiply your rates, book big clients, and give ’em an experience they can’t stop talking about.
Is this only for designers?
Actually, no. The Brand Mapping Method is perfect for ANY service-based business that is working to develop other brands. Brand photographers, copywriters, and website designers would absolutely benefit.
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INTRODUCING: BRAND MAPPING METHOD
In three hours of video training plus actionable templates, workflows, and checklists, you’ll learn eeeeverything you need to:
✅ Create a unique strengths-led strategy with you at the center
✅ Have an easy, streamlined process, backed by legit tools and resources
✅ Help your clients develop a standout identity and inspire a loyal following
✅ Communicate with your clients in a way that instills trust & positions you as an expert
✅ Multiply your prices – and deliver value to match
✅ Start booking bigger, better clients right away
A hyper-focused course to help you become a certified brand strategist – armed with the real-world skills + processes you need to book & help big-league clients NOW.
(Because if you’re just giving them a pretty logo, it’s kind of like handing them a cute outfit, telling them they look fabulous, and dropping them in the desert… And neither of you knows if the
A closer peek inside your curriculum…
01 Brand Research & Exploration
❤️🔥 Use client questionnaires to cut through the fluff and get the info you *actually* need.
❤️🔥 Discover the exact strategic questions and follow-ups you need to ask every client.
❤️🔥 Guide your client to use Pinterest in a more powerful, intentional way.
❤️🔥 Run a live strategy session for maximum impact (including how to prep, what to say, and how to respond when things get awkward).
02 Brand Mapping
❤️🔥 Confidently analyze the market to nail down your client’s brand “map”—AKA their *~priceless*~ compass for navigating their niche.
❤️🔥 Learn the seven concepts that will help your clients develop a lasting, unmistakable brand and find their voice—instead of switching it up every 6 months to look like their latest obsession.
❤️🔥 Define your client’s core values to cultivate a sense of focus and instill some confidence in their unique offering (they’ll love ya for this).
❤️🔥 Engineer your research into design solutions that don’t just look good–they solve genuine problems.
03 Presenting Your Brand Strategy
❤️🔥 Organize and present a good-lookin’ Brand Carryall to wow your clients. And see the exact layout and content of mine, which I credit for completely changing my business.
❤️🔥 Learn exactly what to say and do before you hit “send” on your Brand Carryall (this is gonna completely erase your email anxiety).
❤️🔥 Find out the three crucial steps I use to capture feedback, get in my client’s head, and present so it feels more like a conversation than shoving something into their face.
❤️🔥 Handle feedback like a pro by working on your mindset and following scripts for different types of requests.
04 Creating the design and brand deliverables
❤️🔥 Learn how to communicate your client’s brand values and voice through design
❤️🔥 Discover exactly how and where to apply strategic elements to your designs
❤️🔥 Design a logo that feels custom and cool without alienating people.
❤️🔥 Build a high-converting website that feels like an engaging story (including the HUGE thing every website needs—but barely any have).
Plus these killer bonuses so you can get started as a legit brand strategist ASAP.
How To Differentiate Yourself As A Brand Strategist
✅ VIDEO TRAINING: Use your new strategy and personal branding to stand out from a sea of lookalike designers, with a cult following of dreamy clients who naturally see your value.
How To Get Your Next Client
✅ VIDEO TRAINING: Follow the five simple things I would do to sign a client tomorrow–even if you’ve never had a paying client before (no shame in that!)
How To Build A Portfolio That Converts
✅ VIDEO TRAINING + SITEMAP: Go from having a portfolio you don’t want anyone to see to one that has clients drooling over your work (trust me, I speak from experience).
Brand Strategy Workflow + Project Manager
✅ EXCEL SHEET CHECKLIST + VIDEO TRAINING. Streamline the process by following a simple but comprehensive checklist, complete with due dates, template links, and a guide to delegate so you can eventually scale and hire out.
Template Library (Worth $1000!)
✅ GOOGLE + DUBSADO + ADOBE TEMPLATES. Get your hands on my ENTIRE template library, including emails, slide decks, questionnaires, scripts, and more–so you can start applying brand strategy immediately.
Real-Life Example
✅ VIDEOS + PDF. Watch me in action as I host sales calls and strategy sessions, then turn it into design collateral—giving you the exact walkthrough to use your strategy in real-time.
So… who am I to teach you to use brand strategy to give more value + make more moolah?
I dropped out of design school and started my own business with literally nothing to show for it except cute DIY wedding stationery. Four years later, I had a new baby attached to my hip, and was rushing through lookalike logos for clients… with a bank account that made me think, “Is this even worth it?”
But after 17 rounds of revisions with a nightmare client who wanted a logo to “save” her business 🙃, I realized a solid strategy was what she *really* needed to stand out and grow. So I started learning everything I could about brand strategy and implemented my own brand mapping method into my workflow.
That’s when I went from $200 logos to signing $10K+ projects in a stupidly short amount of time–while making more time to cuddle my kids, go on long fishing trips, and sip mocktails on the back porch. It sounds a lil insane but I know if I could do it, you can too–which is exactly why I created BMM
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