Erica Scheider and Rob Lennon – Content Editing 101 – AI Learning Guides and Editors

Announcing:
Content Editing 101

Most online writers try to learn and apply editing best practices all at once.
This is a ticket to overwhelm city and a great way to forget everything you’ve learned.You’ll second-guess every decision you make. Obsess over small details. Get annoyed. And make no meaningful progress.And then, you’ll give up. You’ll decide content editing is a waste of time or something you’ll never wrap your head around. You lean hard on spell-check and call it a day.

I built this course to save you from feeling overwhelmed by or hating this critical part of the writing process.And to give you a roadmap of what to do, when, and why.Content Editing 101 is designed to help you slow down and take it one step at a time.

I’ve also teamed up with AI Whisperer Rob Lennon to create a Learn → Do → Play experience.While AI is not great at content writing (yet), Rob has trained it to edit like a pro.

He’s taken all of my lessons and built AI bots to help you apply what you’ve learned right away.So the course is both self-directed and interactive.And you walk away knowing the principles of editing but also having a set of automated editing tools to apply those principles more quickly.

Here’s how the course works:

This expert advice + AI approach is powerful.We pioneered it in our Hooked on Writing Hooks course bundle, and it went so well, we’re doing it again, but better.

Here’s what you’ll get:

The Content Editing 101 System

Part 1
Content Editing 101: Reset Your Writing Brain

Part 2
Sentence Surgeon: Craft Powerful Sentences with Ease through Copy Editing

Part 3
Big Picture Blueprint: Master Developmental Editing

All this will teach you everything you need to know to quickly sweep through your first drafts and take them from good to great.

Bonus #1: Content Editors Workbook ($50 value)

A convenient companion document for all of the exercises in the course.

Bonus #2: Your AI Learning Guides and Editors ($350 value)

This entire course is AI-Enabled

The addition of AI makes the course fun, easy, and interactive.It increases skill lock-in by giving you an extra mode to interact with the information.And you walk away with a suite of auto-editing tools to accelerate your journey.

Bonus #3: Live Editing Masterclasses (INCLUDED FREE)

Rob has written millions of words and self-published 47 titles on Amazon. I’ve edited millions of words and trained and managed content teams.Together, we sit down and put all the principles from the course into action in two mini masterclasses (~30 minutes each).The copy editing and developmental editing modules each come with a masterclass video where we focus on the types of edits talked about in that module.These are fun, insightful videos and for many people they’ll end up being the most valuable part of the course.

With Content Editing 101 here’s what happens.You’ll get an editing roadmap and learn the frameworks from a series of video + written lessons.You’ll get a workbook with short and fun exercises to quickly apply what you’ve learned.You’ll get a set of interactive AI bots that can reveal similar edits in your writing.You’ll get our video masterclasses with even more real-world examples.

What people are saying

“Erica goes beyond copywriting. She breaks down great writing into actionable frameworks with the examples and receipts to back them up.”

— Amanda Natividad
VP Marketing @sparktoro, Contributor @adweek

“Erica is one of the writing accounts I actually pay attention to. She’s a brilliant teacher, knows her stuff, and writes with style. When I have a writing question, I go to Erica.”

—Kieran Drew
Ex-dentist turned content creator and entrepreneur

“Erica is a gift to the content marketing community and THE ONE to follow if you want to learn how to make edits that help your writing shine.”

—Ashley Cummings
SaaS freelance writer and mentor

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