Ezra Firestone – Smart Ecommerce

What Smart Ecommerce Will Teach You:

You get 12 hours of education that combine high-level, real-life examples and step-by-step tutorials to set up my Ecommerce System for your brand.

Combine that with all my top tools, templates and resources, and you’ll have everything you need to build a rock-solid foundation that also suits the lifestyle you want.

• EZRA’S ECOMMERCE SYSTEM:for building, scaling & selling successful 8-figure brands.

• 6 MODULES WITH 100 VIDEOS:that combine high-level strategy, real-life examples & step-by-step tutorials.

• EARLY ACCESS:two modules available with additional ones releasing biweekly

• BETA PRICING:to lock in the best deal on this course (including during our holiday promotions), guaranteed.

• LIFETIME ACCESS:with content updates, new resources & added bonus material.
• $1,497 IN BONUSES:turn ideas into high-quality goods to help grow your business with Smart Product Creation

MODULE 1

Crucial Cornerstones Of Ecommerce:

• The Goal
• “This is The Best Time to Get Started in Ecommerce”
• The Ecommerce Business Model
• The 6 Competitive Advantages
• Advantage 1: Mission, Brand & Ethos
• Advantage 2: Customer Persona
• Advantage 3: Strong Financials
• Advantage 4: Building Your Team
• Advantage 5: A Site That Converts
• Advantage 6: Content That Brings Customers Back
• The Smart Ecommerce Roadmap

MODULE 2

Site Architecture:

• “Who’s My Competitor? It’s the Back Button.”
• You Are Here: Site Architecture
• Your Tech Stack Optimizing Your Site for Mobile
• Examples & Inspiration: Mobile View
• Funnel Overview
• Building the Perfect Collection Page
• Examples & Inspiration: Collection Pages
• Building the Perfect Homepage
• Examples & Inspiration: Homepages
• Seductive Dangers of Over-optimization
• Ongoing Optimizations
• “Be Hard and Intentional About It”

MODULE 3

Crafting Your Offer:

• You Are Here: Offer Creation
• Product vs. Offer
• The Offer Formula: Building an Offer
• Proven Offer I: The Butter Chicken
• Real Brands: The Butter Chicken
• Proven Offer II: Pre-sells
• Real Brands: Pre-sells
• Proven Offer III: The Catalog
• Real Brands: The Catalog
• Proven Offers via Zipify Pages
• Cart Types
• Using Your Cart to Maximize Revenue
• Optimizing Checkouts for Conversions
• Selecting Payments Methods
• Correctly Communicating Shipping
• Setting Up Shopify’s Checkout Extensibility
• The 3×3 Upsell Matrix
• Offer Metrics & Optimizations
• “The Offer Truly Is The Secret Sauce”

MODULE 4

Automated Email Systems:

• Email Is Helping You Play the Long Game Too.
• You Are Here: Email Systems
• Email Automation: Monetization Recovery
• Abandoned Cart Email Strategy
• Abandoned Cart Flows
• Browse Abandon Email Strategy
• Browse Abandon Flows
• Winback Email Strategy
• Winback Flows
• Email Automaton: Post-purchase
• Post-purchase Email Strategy
• Post-purchase Email Flows
• Lead Magnets & Monetization Strategy
• Setting Up Your Popups
• Hot List Flow
• Metrics & Optimization
• Email Marketing Is One Of The Best Things You Can Do For Your Ecommerce Brand.

MODULE 5

Traffic Systems:

• Paid Is The Traffic Source You Want to Rely On
• You Are Here: Traffic Systems
• Why Meta Ads: Your New Customer Creation Engine
• Meta Ads: Butter Chicken
• Meta Ads: Remarketing
• Why Google Ads: Accessing the Largest Set of Eyes on the Planet
• Google Ads: Performance Max
• User-generated Content
• Importance of Social Proof
• The Power of Brand Ambassador
• Asking for UGC
• Power Your Growth with Reviews
• Using What You Already Have
• When (and How) to Use Influencers
• Paid Traffic is Where It’s At

MODULE 6

The Customer Boomerang:

• It Cost Five Times More to Acquire a New Customer
• You Are Here: The Customer Boomerang
• Inventory Management
• Leveraging “Ride Alongs”
• It All Starts with Content
• Social Media & The ICOSA Strategy
• ICOSA Walkthrough
• ICOSA: Juicing Your Content
• Promotion & Broadcast Strategy
• Planning Out Your Promos
• Building Out Your Promo Calendar
• The 3 Main Promotions
• Promotion 1: Flash Sales
• Promotion 2: New Products
• Promotion 3: Holiday Sales
• Content & Email Marketing
• Email Broadcast Metrics & Optimizations
• Tracking Your Promotions
• Scaling Your Ecommerce Business
• Exploring New Products
• Exploring New Sales Channels
• Come Back to The Smart Ecommerce Roadmap