Jeff White – UX Storytelling Toolkit
Advance your UX career. Faster.
This storytelling course is the secret sauce you need to land jobs, get promoted, and have a fulfilling design career.
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Advance your UX career. Faster.
This storytelling course is the secret sauce you need to land jobs, get promoted, and have a fulfilling design career.
Influence Stakeholders
Get your team to agree to designs you’re proud of.
Finish Projects Faster
Stop driving yourself crazy revisiting decisions over and over again.
Build Credibility
Be a strategic partner instead of just another designer who knows Figma.
A Proven Approach
I’ve used the storytelling techniques I teach in this course over my 20 year career to get these results:
What’s inside
This course is packed with resources you can use:
- Three real design presentations, annotated so you understand why they worked
- BONUS: My 100% effective portfolio presentation
- BONUS: The case study I wish designers would show me (template)
- Worksheets
- Frameworks
Who Is This For?
This course is for UX, UI, or Product Designers who want to improve their storytelling skills.
If you:
- Struggle to explain the rationale behind your design decisions
- Get negative feedback when presenting work to stakeholders or clients
- Don’t know how to make your case studies or portfolio presentations stand out
- Are looking for examples of good storytelling
…then this course is for you.
Why Is Storytelling Important?
Storytelling helps designers:
- Build consensus around their design recommendations
- Finish projects faster
- Play a more strategic role in decision making
- Build credibility
- Gain more influence
- Minimize the gap between what gets designed and what gets built
- Increase the overall quality of the products they work on
- Get promotions faster
- Get hired or win more clients
- Make more money
Why Should I Listen To You?
I’ve been a designer for 20 years. I’ve used the storytelling approach I teach in this course to:
• Present design to Jeff Bezos ~30 times
• Present design to founders, CEOs, executives, directors, and other senior stakeholders at Amazon, Motorola, and 21 other companies
• Present design to countless designers, PMs, engineers, and other stakeholders in formal and informal settings
These are the results I’ve seen in my career:
• 7 promotions in 13 years as a full time employee
• 3 promotions in 5 years at Amazon
• Earned $6,000,000 in revenue at my firm, Stepladder
• Worked with 19 clients, all based on referrals
• Have a 100% repeat client rate
What Will I Learn In This Course?
You’ll learn the storytelling approach I use to present design to stakeholders, clients, and hiring managers.
It’s the exact approach I used to create a private portfolio presentation that got me hired all 3 times I showed it in interviews. Twice at a FAANG company and once at a Fintech startup that went public.
It’s the exact approach I used to lead the redesign of an eCommerce app that increased conversion by 343%.
You’ll also learn how to make your portfolio and case studies stand out from the pack.
My story
My journey in UX design started in 2002.
Over the years I developed a storytelling approach that I’ve used when presenting design to:
- The founder and former CEO of Amazon, Jeff Bezos ~30 times
- Dozens of other execs and senior leaders at Amazon and 22 other companies
- PMs and engineers hanging out at my desk 🙂
I’ve told 1,000s of stories in my career—this approach works in any situation where I find myself showing design to stakeholders.
I’m creating this course because I know the techniques work. And I want to share them with the design community.
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