Here’s What You Get:

Course Structure

There is a huge educational gap in the design industry.

We had to learn everything the hard way, but it shouldn’t be like that for you.

We’ve designed a curriculum that teaches the required skills to work as a brand designer without spending a fortune on college courses.

Each lesson will teach you a specific design theory, provide interactive assignments for practice, and then challenge you with realistic client projects to improve your visual problem-solving skills.

Introduction

Introduction to the course, instructors, and Adobe’s Creative Cloud.

Video Lessons | 20 mins

Illustrator

Extensive tutorials about Adobe Illustrator’s tools and efficient workflows.

Video Lessons | 36 mins

 

Geometrics

Beginner-friendly approaches on designing vectors with geometric tools.

Video Lessons | 33 mins

 

Homework

Homework assignments to practice masking, lettering, and other Illustrator functions.

Avg. Completion ~30m

 

 

Module 2 – Illustrator Workflows

Workflows

Illustrator techniques to create designs that are mathematically accurate.

Video Lessons | 43 mins

 

Complex Vectors

Advanced techniques on vectoring complicated sketches with the pen tool.

Video Lessons | 53 mins

 

Color Theory

Color theory overview to understand RGB, CMYK, and Pantone color systems.

Video Lessons | 21 mins

 

Homework

Interactive assignments to practice efficient vectoring techniques in Illustrator.

Avg. Completion ~3h

 

 

 

Module 3 – Logo Design Theory

Logo Theory

Beginner-friendly theory on composition rules to build timeless logos.

Video Lessons | 39 mins

 

Advanced Theory

Intermediate logo design theory on visual communication with symbols.

Video Lessons | 33 mins

 

Guidelines

Advanced theory on producing responsive logo designs for a variety of applications.

Video Lessons | 45 mins

 

Homework

Practice transforming problematic logos into timeless identities.

Avg. Completion ~2h

 

 

Module 4 – Realistic Project

Creative Briefs

Learn how to build a creative brief using minimal project information.

Video Lessons | 24 mins

 

Research

Establish a design strategy to distill the client’s goals into core brand values.

Video Lessons | 29 mins

 

Case Study

Watch an uncut demo of developing a design pitch from a simple creative brief.

Video Lessons | 70 mins

 

Homework

Choose a creative brief from LogoCore’s library and research the project.

Avg. Completion ~2h

 

 

Module 5 – Brand Style Guides

Creative Process

Introduction on how to test a logo’s potential for real-world usage.

Video Lessons | 21 mins

 

Explorations

Communicate the logo’s limitations and intentions in a brand style guide.

Video Lessons | 86 mins

 

Exporting

Insight on collecting files, preparing style guides, and exporting assets.

Video Lessons | 19 mins

 

Homework

Use the previously assigned creative brief to build a minimal style guide.

Avg. Completion ~3h

 

 

Module 6 – Design Presentations

Storytelling

Use storytelling techniques to showcase a logo design’s full potential.

Video Lessons | 51 mins

 

Kitbashing

Introduction on creating a visual identity presentation using modular elements.

Video Lessons | 50 min

 

Custom Mockups

Create free product and stationary mockups to pitch a logo’s potential.

Video Lessons | 79 mins

 

Homework

Use the previously developed logo design and create a presentation for it.

Avg. Completion ~4h

 

 

Module 7 – Freelancing

 

Copyrights

Learn how copyright, trademarks, and registrations function in brand design.

Video Lessons | 15 mins

 

Contracts

Understand how to protect your creative work with a detailed contract agreement.

Video Lessons | 25 mins

 

Portfolio Tips

Introduction to value-based pricing and setting sustainable rates for freelancing.

Video Lessons | 20 mins

 

Homework

Reflect on your current business model and update your workflow on getting clients.

Avg. Completion ~30m

 

 

Module 8 – Logo Animation (Bonus Training)

 

After Effects

Introduction to After Effects and the commonly used animation tools.

Video Lessons | 31 mins

 

Motion Design

A full overview of importing logo design and animating unique logo reveals.

Video Lessons | 33 mins

 

Principles I

Beginner principles on animating with anticipation, followup, and weight.

Video Lessons | 58 mins

 

Principles II

Advanced principles of timing, typefaces, and secondary action animations.

Video Lesson | 48 mins