Dennis Moons (StoreGrowers) – Google Shopping Success (2024)
Google Shopping Success is our step-by-step system to set up, optimize and scale your Google Shopping campaigns.
The #1 Google Shopping Training Course
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Introducing Our Proven Framework To Manage Your Shopping Ads
Google Shopping Success is a self-paced online video course that will teach you how to use Shopping Ads to generate profitable sales.
It’s the exact playbook our students have used to double their ROAS or 4x their sales volume!
In 52 in-depth lessons, I’ll guide you through every part of our Google Shopping framework.
Every lesson covers a single topic and teaches you how to get started with product feeds, all the way to running highly profitable Shopping and Performance Max campaigns.
Who is this for?
Google Shopping Success is the perfect training program for all advertisers that want to sell more and improve the ROAS of their Shopping Ads.
Freelancers & agencies
If you’re working with ecommerce clients, you need to have a firm grasp of Shopping Ads.
Performance Max has really changed the approach to the Shopping ads.
So you need to be able to offer clients (and prospects) up-to-date information AND have the ability to drive the results they’re looking for with these new campaign types.
You can try to piece together information and sift through Google announcements, news articles, or hot takes from other people.
Or you can skip ahead and download all the knowledge, experience, and techniques that we’ve figured out the hard way.
Ecommerce businesses
If you’re using Google Ads to drive sales for your ecommerce business, there is no way around Google Shopping.
Google is shilling Performance Max hard. So you need to upgrade your knowledge and skills if you want to continue to be effective.
You need to understand the difference between the different types of Shopping campaigns, and when they can be useful.
Only then can you get down to the practical side and configure and optimize campaigns that will deliver profitable sales for your business.
Without blindly going all-in on what Google is recommending!
Here is what you’ll learn in the Google Shopping Success course …
Module 1 – Setting Up For Success
Getting great results with your campaigns starts with a solid foundation.
So in this first module, we’ll create a product feed, makes sure it complies with Google’s requirements and we’ll make sure you can track the results of your campaigns.
I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.
- Connecting all Google tools
- Google Merchant Center vs Google Merchant Center Next
- Using Google Merchant Center Effectively
- You Product Feed
- Conversion tracking
Module 2 – From Launch To Sales
If you have campaigns running, you can optimize the various parts with our Optimization Pyramid framework.
You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.
- Lessons From a Million Dollar Ad Account
- Under The Hood
- Launching Your First Google Shopping Campaign
- The Ins And Outs Of Performance Max
- The Optimization Pyramid
- Account Structure
- Keywords
- Bidding
- Bid Adjustments
- Your Optimization Routine
- Tracking sales with Google Analytics
Module 3 – Save And Scale
When you’ve taken care of the basic optimization, it’s time to dig a little deeper.
In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scaling the best performing parts of your campaigns.
- Custom labels
- Search query level bidding (+ cheatsheet)
- Keyword Research on Steroids: N-Gram Analysis
- Product Feed Optimization
- Leveraging Audiences
- Competitive research
- Star Ratings
- Merchant promotions
- Google Merchant Center Feed Rules
- Working with Supplemental Feeds
- Data Feed Tools
- Target ROAS Bidding
- Product level ad groups
- Advanced Google Analytics
- Pulling The Plug
Module 4 – Mastering Performance Max
Performance Max plays a central role when it comes to Shopping Ads.
So in this module, I’ll show you how to integrate Performance Max into your account, and how to optimize your campaigns.
This will allow you to create Performance Max campaigns that go beyond “hoping” for good results.
- Why bother with Performance Max?
- Setting up Performance Max Campaigns (+ SOP)
- When to use Performance Max?
- Performance Max Campaign Structure
- How To Protect Against The Greedy Fingers of Performance Max
- 12 Performance Max Strategies (+ pdf)
- Analyzing Performance Max (+ cheat sheet)
- Performance Max Optimization
- Performance Max Asset Optimization (+ SOP)
- Product Feed Tweaks For Performance Max
- Extra insights into pMax with scripts
- Free Listings Guide
- Getting a CPC discount with CSS (EU only)
- Strategy Guide: Google Shopping Success For Dropshippers
- Strategy Guide: Google Shopping Success For Print On Demand
- Local Inventory Ads Guide
Module 6 – Beyond Google Shopping
In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.
- What’s next?
- Dynamic Remarketing (includes installation guide)
- Static Remarketing
- From Shopping To Search Campaigns
- The finish line
- The next layer of Google Ads
About your instructor
👋 I’m Dennis Moons and I’m the founder of Store Growers.
With over 13 years of unwavering dedication to Google Ads, I’m not just an expert – I’m a trailblazer.
Over this span, I’ve masterfully navigated over $5 million in ad spend, leaving an indelible mark on campaigns for small businesses and global titans alike.
With a proud track record, I’ve guided over 1700 students towards amplified sales and unprecedented profits through Google Ads.
Recognized as a Top PPC Expert, my insights have graced the pages of esteemed platforms including Shopify, Yotpo, Prisync, and GoDataFeed.
Testimonial
“Google Shopping Success made me restructure my entire shopping campaign immediately. Before the course, we were relying on an ad agency to handle our Google marketing and now we’ve taken it completely in-house. In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. I am still very much a beginner and I am sure that the performance will only improve with time. He takes an entrepreneurial approach to marketing and focuses as much on minimising wasteful spending as he does on optimising. “
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