Stuti Kathuria – The Ultimate Guide to CRO

Get processes, tools, techniques – everything you need to become a pro at conversion rate optimization (CRO).

This is for you if you want to:

✅ Start CRO for your brand and lead projects confidently

✅ Develop skills like data analysis, user psychology, and A/B testing, web design.

✅ Open new career opportunities in digital marketing, 
e-commerce, or UX design.

✅ Become more valuable by demonstrating how your work impacts your organization’s profits with measurable metrics.

✅ Future-proof your skillset with evergreen skills like CRO, copy, and design. Stay relevant in the ever-changing digital world.

✅ Earn more profits and make a better living.

Get my complete CRO audit + A/B testing process that I use in my agency

Learn from my experiences and adopt proven processes. I’ll provide you with all the documents and know-how I use in my agency and my learnings from working at 3+ CRO agencies.

The Ultimate Guide to CRO is perfect for:

✅ Founders — who want to set up CRO process for their brand and train their team.

✅ Marketers — If you’re into performance marketing, SEO, or email marketing, CRO will help you expand your marketing skill set. It teaches you other complementary skills like data analysis, competitor research, copywriting, and design. All essentials and always in demand.

✅ UX Designers — UX designers, this book will help you prove your work’s worth to your clients. It will help you understand the data side of things in a simple yet practical way. Become more confident at what you do.

✅ Every curious person — CRO is a skill that’s in high demand. It’s an essential activity a business must do to grow and sustain in the long run.

What will you find inside? 📦

This e-book is divided into 7 parts and 42 chapters, counting 193 pages. Here’s what’s included:

🧳 Part 1: CRO Fundamentals
The first part of this e-book will help you get a solid foundation in CRO. The terms, metrics and benefits of CRO.

🧑‍💻 Part 2: CRO Audit Process
This will cover the exact process I use to audit a client’s website. This is where the real wealth of the e-book is. It will help you with exactly how you can find a brand’s strengths, and gaps on a website through data, conduct competitor analysis, and user behavior analysis, and create an A/B testing plan.

🕸 Part 3: A/B Testing Process
In this part, we go over you can set up an A/B test. We’ll talk about picking the right tool, setting up the test, deciding the goals, quality checks, how to monitor performance and when to conclude the test.

🎨 Part 4: Persuasion & Psychological Techniques
In part four, we’ll jump into the concepts that have time and again proven to be effective for increasing conversion rates. We’ll talk about friction, motivation, urgency, clarity, trust, authority, social proof, reciprocity, product discovery, and increasing your AOV.

📝 Part 5: How to Write Copy That Converts
I’ll be sharing practical tips on how you can write copy that converts. We’ll cover how to write copy for common sections of a website like headings, CTAs, product names, USPs, and brand sections.

🧑‍🎨 Part 6: How to Create Design Solutions That Convert
In this chapter, I’ll show you what makes a good design solution. We’ll talk about how you can create designs that are easy to read, intuitive to use, exciting to browse, guide the user, make the website memorable, and more.

But that’s not all yet! You’ll also receive practice workbooks ⚡️

And lastly, we’ll finish our e-book with an action plan. I’ll introduce you to the 4 workbooks that you can practice.

This e-book is perfect for you if you want to 🤔 …

• Start CRO for your brand and lead projects confidently
• Develop skills like data analysis, user psychology, and A/B testing, web design.
• Open new career opportunities in digital marketing, 
e-commerce, or UX design.
• Become more valuable by demonstrating how your work impacts your organization’s profits with measurable metrics.
• Future-proof your skillset with evergreen skills like CRO, copy, and design.
• Stay relevant in the ever-changing digital world.
• Earn more profits and make a better living.

Please note that this is non-refundable as it’s a digital product.

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