The right proposal can change everything.

Sending clients the right proposal is the difference between winning and losing a job. Projects can go straight to your competitors, clients could ghost you, or you have to haggle over your price.

But there’s a delicate balance to crafting it.

Knowing what to include and what to leave out allows you to justify charging more, close more leads, and give clients full clarity into your process. But how do you know what’s too much, too little, or just right?

You can win more clients and better projects.

The Perfect Proposal will show you how to create a killer proposal, time and time again, to win more jobs and close leads. You’ll know exactly when and how to send proposals—and more importantly—when not to waste your time sending ones that would never get accepted.