What You Get:

LESSON 1: WHAT IS AN INNOVATION STACK

Impossible To Copy

Build an interlocking mechanism that’s impossible to copy.

The Power of New Ideas

Discover how to use principles like anchoring and conservatism.

LESSON 2: FINDING WINNING INNOVATION STACKS

What To Look For

Jim shows you exactly what kind of innovation stacks to look for.

Become Customer Focused

Learn why you want to always stay customer-focused, not competitor-focused.

LESSON 3: HISTORICAL INNOVATION STACKS

The Square Example

See how Jim used Square’s innovation stack to beat Amazon.

Other Examples

Walkthrough examples of some of the most game changing stacks in history.

LESSON 4: FINDING PERFECT PROBLEMS

What Is A Perfect Problem

Follow along as Jim reveals how the best problems currently don’t have solutions.

You Must Care More

Discover why “caring more” is one of Jims (and yours) biggest unfair advantages.

LESSON 5: TOTAL ADDRESSABLE MARKET

Starting With The End

See why Jim believes the most interesting part of any market is the end.

Just Past The Bottom

Discover the part of the market where no one else ever fights for.

LESSON 6: COPY LIKE A PRO

When To Copy

Learn when Jim advises people to copy as much as possible.

Partners In Growth

Discover how both innovation and copying work together for explosive growth.

LESSON 7: MISTAKES TO AVOID

What Not To Do

Uncover the top pitfalls you must avoid when innovating inside your own business.

Avoiding A Deficit Mindset

Jim walks you through one of the most crippling mindsets to avoid as an entrepreneur.

LESSON 8: YOUR INNOVATION TIMELINE

When Beats How

See why Jim always advises businesses to begin innovating now, not later.

Optimize For Speed

Discover how to leverage and use innovation speed to profit before you’re copied.

LESSON 9: WOW INNOVATION MOMENTS

One At A Time

Learn how to build one innovation at a time instead of all at once.

Simple Solutions

Model the same simple solutions framework Jim uses to keep innovation happening.

LESSON 10: PRICING

Low, But Not Lowest

See how a low price and customer trust becomes interconnected

Don’t Cheapen Your Product

Learn exactly how to price your product or service against your competition.

LESSON 11: HARNESSING FEAR

Becoming Comfortable With Fear

Follow Jim’s best practices with winning any attack your competition throws at you.

Overcome Self Doubt

See why no matter how big your competitor might be, you always have a chance.

LESSON 12: DANGERS TO YOUR STACK

Beware Of Linguistic Gravity

Learn how to overcome misperceptions in the minds of your customers.

Market Attention Matters

Jims reveals why your innovation stack can’t save you in markets you ignore.

LESSON 13: INSIGHTS FROM SQUARE

The Easiest Stacks To Build

Why your small small or new business is one of the biggest advantages you have.

Do What’s Right

How to do what’s right for the product, even if the industry’s not ready for it.

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Jim McKelvey (Foundr) – How To Build An Unbeatable Business Contains Videos, Pdfs

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