WHAT YOU GET?

LESSON 1:BRANDING VS SELLING

• 90% Get Brand Wrong

Discover why brand-driven entrepreneurs end up always selling more.

• Build Community With Branding

Learn how branding allows you to create loyal fans and launch new products.

• Create Your Core Values

Crystalize what you stand for, your most persuasive story, and why you care.

• Brand Or Single Product

Learn whether you should be a full-fledged brand or simply sell individual products.

• People Buy From People

Walkthrough dialing in your avatar and what to do if you have multiple different ones.

• Insights From Top Brands

Model the way some of today’s top brands communicate and differentiate their products.

• Win The Long Game

See how to structure your brand and business to outlast and outsell your competition.

LESSON 2:BEST-SELLING PRODUCT GROUNDWORK

• Serve A Clear Customer

Follow along step-by-step as Kian gets you crystal clear on exactly who you’re serving.

• Confidently Pricing Your Product

Learn Kian’s unique pricing strategy so you can price your product the right way.

• Develop Must-Have Products

Easily turn any “nice-to-have” product into a “must-have” solution.

• Know Your Markets Language

Align your potential customers preferences with your brand and product experience.

LESSON 3:PRODUCT DEVELOPMENT
PROCESS – RESEARCH PHASE

• Study The Competition

Follow Kian’s step-by-step process for “swiping” insights from your competition.

• Create A Vision Board

See how to create a vision board to bring the perfect idea to life.

• Confirm It Will Sell

Kian walks you through his favorite software and tools for identifying product demand.

• The Secrets Of Samples

You’ll learn how Kian uses samples to predictably create a category-leading product.

LESSON 4A & 4B:PRODUCT DEVELOPMENT
PROCESS – CREATION PHASE

• Vision-Advantage Product Creation

How to use what you see that others don’t to create a product that stands out.

• Best Product Creation Rules

Follow Kian’s best practices around where the best products come from.

• Finding The Right Supplier

How to find, negotiate, and get samples from the right suppliers.

• Kian’s Favorite Product Examples

Walkthrough of product creation examples you can model your product around.

LESSON 5:WHICH PRODUCTS & WHEN

• Create Your Hero Product

Nail down your own hero product which the rest of your brand will be built around.

• Understanding Flagship Products

Learn why authenticity and individuality are key drivers for successful flagship products.

• Developing Your Product Ranges

See how brands like North Face combine inspirational marketing with product range.

• More Successful Product Examples

Get inspired by more of Kian’s favorite product examples and use them as blueprints.

LESSON 6:THE SPEED OF PRODUCT DEVELOPMENT

• Why Speed Is Everything

Kian shows you how to move fast when you have a product idea.

• Validate Before Launch

Learn how to save time and money by validating your ideas before committing to them.

• Don’t Overdevelop Your Product

Discover the right amount of product development you need when just starting.

• Launch For Correct Season

Get Kian’s hard earned lessons about when’s the right time to launch your product

LESSON 7:PACKAGING, PRODUCT NAMES,
& LOGOS

• Create Unforgettable Packaging

See how to make your packaging and unboxing a remarkable customer experience.

• Find The Perfect Name

Kian reveals the right and wrong way of naming your product and your brand.

• Choose Your Brand Colors

Follow a proven process for making the colors of your brand feel unique and valuable.

• Pick The Right Logo

Learn the different types of logos and which one matches your specific brand style.

LESSON 8:PROTECT YOUR PRODUCT IDEA

• Non Disclosure Agreements

Kian walks you through what contracts you need and when to actually use them.

• Keep Your Product Private

Learn Kian’s 10/5/3/1 rule to help ensure suppliers don’t knock off your idea.

• When To Use Patents

What you need to know about design and utility patents in your specific market.

• Defense Against CopyCats

See the exact actions Kian takes when his product gets copied.

LESSON 9:CHOOSING THE RIGHT SUPPLIER

• Use A Spec Sheet

Kian includes his own detailed spec sheet checklist you’ll use with every supplier.

• Must-Ask Supplier Questions

Follow the step-by-step questionnaire provided to know if a supplier is safe to use.

• Supplier Compliance Certificates

Learn how Kian ensures that products he’ll be getting meet all legal requirements.

• Before Choosing A Supplier

Listen to Kian’s strong advice on what most people should do before sourcing.