Kim Krause Schwalm – Supplement Copy Boot Camp

What You Get:

Workshop #1 — State of the Supplement Market and Why It’s Different

• Supplement market overview: top-selling products, how to spot a “hot” nutrient, who the target market is, top sales channels/formats to use (online AND direct mail), biggest players
• Supplement copy compliance: FDA/FTC—overall guidelines and tricks for getting around them
• Research overview: best studies and where to find them, competitor research, collecting swipes, using AI tools
  … And more!

Workshop #2 — Giving your Supplement Promo the Huge Edge it Needs

• Stage of market sophistication and why unique mechanism/proof are essential for supplements
• Differentiating your supplement in a sea of competitors
• How to maximize your doctor/”guru” and boost sales even without one
• How to structure your promo to keep your prospect reading or watching—and avoid common mistakes that lose supplement buyers
  … And more!

Workshop #3 — How to Beat Supplement Controls and Launch New Products

• Secrets to beating an existing control: how to analyze and find its weaknesses, where to look to gain an edge, leaving no stone unturned
• Deciding on the “big idea”: best angles to use/test, how to weave it throughout your promo
• Crafting compelling headlines and leads for promos (sales pages, VSL, direct mail)
• Driving traffic to your supplement sales page or VSL with the right email or “lift”
  … And more!

Workshop #4 — Making It Impossible for Your Prospect NOT to Buy

• Closing the sale with copy – what you MUST do with supplement copy closes
• Structuring your offer – best types that work and how to choose
• Creating upsells and cross-sells – online, phone, email follow-up, in the box
• Getting reorders: the crucial lever that makes all your promos more profitable
  … And more!

Workshop #5 — Supplement Client Secrets – Best Tactics for Freelancers Now

• Finding clients
• What to charge
• Negotiating royalties
• Steering clear of bad clients
• The all-important, cover-your-butt contract must-haves
• What supplement clients are looking for
  … And more!

Bonus Module #1: The “Rules” About Supplement Copy Compliance

Here is where you’ll find resources and training to help guide you through the fuzzy and often-confusing maze of what makes supplement copy “compliant”… or not. While the “rules” often depend on your client’s level of risk tolerance, it’s important for you to know as a copywriter whether or not what you’re writing can get you (and possibly yourself) in trouble. In most cases, there are ways to say things compliantly… and actually make them MORE believable to your ever-skeptical prospect… instead of making a bold, illegal claim. So know what the “rules” are, before you decide to break them!

• Supplement Copy Compliance Secrets (Slides)
• Supplement Copy Compliance Secrets (Video)
• FTC Guide to Advertising Supplements

Bonus Module #2: Making Moo-lah From Writing Supplement Copy

In this module, you’ll find training and resources for working with clients in the supplement niche… and increasing your earning potential accordingly. Many top copywriters keep these closely-guarded secrets to themselves… and many clients don’t want you to know them, either. But you’ll find the “inside information” you need to flourish as a supplement copywriter right here.

• Royalty Negotiation Cheat Sheet
• Royalty Contract Templates for SMART Supplement Copywriters