Liz Heflin – Cold Pitch Like a Boss

WHAT YOU GET

Tired of sending cold pitches that go unanswered? Get the rundown on how to do cold pitching right. Maximize your chance of working with your ideal clients…all through cold outreach. Learn to cold pitch like a boss!

Cold Pitch Like a Boss by Liz Heflin: Course Overview and Key Takeaways

Cold Pitch Like a Boss is an on-demand video course created by Liz Heflin, a freelance writer and outreach expert. This program is designed to help freelancers—especially writers, marketers, and service providers—master the art of cold pitching to win clients confidently. Instead of waiting for inbound leads, students learn how to proactively reach out to potential clients with personalized, strategic messages that result in booked projects and long-term relationships.

Who Is Cold Pitch Like a Boss For?

This course is a perfect fit for freelancers and creative professionals who want to take control of their client pipeline. Liz Heflin’s training helps participants shift from passively waiting for work to consistently landing new opportunities through smart outreach. It’s ideal for:

• Freelance writers, content creators, and service providers who struggle to attract consistent clients beyond job boards and referrals

• Professionals ready to build a proactive client acquisition strategy through researched, personalized cold emails

• Individuals motivated to learn the fundamentals of targeted outreach, follow-up systems, and relationship building

• Freelancers looking to develop a reliable, repeatable process for finding, pitching, and converting dream clients

What You’ll Learn in Cold Pitch Like a Boss

While the full course syllabus isn’t publicly listed, available descriptions and community feedback highlight several key learning modules. Participants can expect to cover these foundational areas:

• Outreach Mindset and Commitment: Develop the right mindset around cold pitching and build consistency in outreach efforts.

• Client Research Methods: Learn how to identify target clients, analyze their needs, and tailor your offers for maximum relevance.

• Cold Pitch Writing: Master how to craft concise, value-focused pitches with clear hooks and minimal fluff.

• Personalization and Timing: Discover how to make your outreach stand out through genuine interest, contextual awareness, and smart timing.

• Follow-Up Frameworks: Build a strategic follow-up system to boost response rates and keep your name top of mind.

• Tracking and Optimization: Measure and refine your outreach performance using open rates, replies, and conversion data.

Cold Pitch Like a Boss gives freelancers a structured, actionable approach for building a steady stream of client projects—without relying solely on referrals or job listings. Liz Heflin’s course transforms cold pitching from a daunting task into a professional growth strategy.