Maddy Osman – SEO Copywriting Crafting Content for Both Humans and Search Engines
Dive into marketing in the world of AI! In this course, Maddy Osman helps content marketers understand how to effectively weigh the needs of human readers and robots, such as search engine spiders, that help connect relevant content to human readers.
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| Size: | 128 MB |
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Unlock the future of marketing in the age of artificial intelligence. In this comprehensive course, Maddy Osman guides content marketers through the process of balancing human-friendly writing with optimization for search engine algorithms. Learn how to create content that resonates with readers while meeting the technical requirements that help search engines connect your work to the right audience.
Learning Objectives
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Apply proven principles to build an effective and efficient content creation process.
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Gain a deeper understanding of the technical foundation of writing for the web and delivering a strong user experience.
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Craft compelling narratives by blending fiction writing techniques, visuals, and subject matter expertise into your professional content.
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Master foundational SEO strategies to align your writing with both search engine bots and real human readers.
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Develop your personalized SEO copywriting playbook by creating a brand style guide and identifying key metrics to track success.
Skills covered in this course
- SEO Copywriting
- Content Creation
Instructor
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