Ryan Deiss – Social & Community Mastery

MONETIZING SOCIAL MEDIA

What You’re About To Discover:

• The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).

• How to create your Customer Avatar in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar).

• How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels.

• The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them.

• The two categories of social media marketing that can (and should) be automated by software (don’t worry, we tell you which programs to use).

• The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.

• The 5 keyword categories that matter when monitoring the web for customer service and reputation issues (“Listen” for these keywords and you’ll immediately join the social conversation about your brand).

• The Social Listening Keyword Research Planner that makes social listening campaign set up a breeze.

• How to set up social listening using paid tools (and an alternative method using free tools for those on a tight budget).

• The simple 3-Step Social Media Customer Service Plan to employ when dealing with angry customers on public social channels.

• 4 methods to growing connections on any social channel (look out for the “Indoctrination” and “Bouncing” processes).

• 7 blog post templates that create high-quality, “shareworthy” blog content with speed (never get stuck for blog post ideas again).

• The Social Media Topic Map handout that transforms boring, “ho hum” social media channels into thriving social communities.

• The 6-Step “socialization” process you’ll apply to every new piece of content you create (this will maximize your social media exposure).

• How to defeat the “Social Fire Hose” (and create social media updates that get noticed in the sea of social status updates).

• How to leverage “Long Tail Media Outreach” (in order to generate traffic, links and authority from blogs, podcasts and more).

• How to combine Social Media Topic Maps and “The Short List” process to create a network of influencers (these can really can “move the needle” for your business).

• How “Reverse Media Outreach” works today (and how to position yourself to take advantage of it)

• The “Value First” strategy that seamlessly and subtly transforms casual social media connections into leads and customers (without being sleazy).

• 3 types of “Value First” offers (and when to use each one).

• How to employ “Content Segmentation”, social media and social advertising to ascend social connections to leads and customers.

• How to use content + social media to intersect with “The Customer Journey” from the Awareness to Conversion stage.

Course Breakdown:

Module 1: Start Here

• Lesson 1: From The Author
• Lesson 2: Social Success Cycle
• Lesson 3: Social Media Marketing Goals
• Lesson 4: The Customer Avatar
• Lesson 5: Which Social Media Channel Is Right For You
• Lesson 6: Engagement vs Seeker Channels
• Lesson 7: 10 Minute Social Media Audit
• Lesson 8: Social Media Dont’s
• Lesson 9: When to Automate

Module 2: Social Listening

• Lesson 1: Why Listen?
• Lesson 2: Social Listening Goals
• Lesson 3: Social Listening Tools
• Lesson 4: Social Listening Metrics
• Lesson 5: Social Listening Setup
• Lesson 6: Social Listening Keyword Planning
• Lesson 7: Tool Demo: Keyword Alert Setup
• Lesson 8: Listening Without Paid Tools
• Lesson 9: Using A Feedback Loop
• Lesson 10: Tool Demo: Tag And Task Setup
• Lesson 11: The 3-Step Social Customer Service Plan

Module 3: Social Influencing

• Lesson 1: Why Influence?
• Lesson 2: Social Influencing Goals
• Lesson 3: Social Influencing Tools
• Lesson 4: Social Influencing Metrics
• Lesson 5: Growing Social Profiles
• Lesson 6: Social Media Bouncing
• Lesson 7: Social Media Topic Map
• Lesson 8: 7 Blog Post Templates
• Lesson 9: Socializing Blog Content
• Lesson 10: Step 1 – Splinter
• Lesson 11: Step 2 – Visualize
• Lesson 12: Step 3 – Broadcast
• Lesson 13: Step 4 – Tag
• Lesson 14: Step 5 – Monitor
• Lesson 15: Step 6 – Schedule
• Lesson 16: Tool Demo – Edgar
• Lesson 17: Defeating The “Social Fire Hose”
• Lesson 18: Tool Demo – Facebook’s Boost Post Function
• Lesson 19: What’s Your SOP?

Module 4: Social Networking

• Lesson 1: Why Network?
• Lesson 2: Social Networking Goals
• Lesson 3: Social Networking Tools
• Lesson 4: Social Networking Metrics
• Lesson 5: What Is Media?
• Lesson 6: Long Tail Media Outreach
• Lesson 7: What Does Long Tail Media Want?
• Lesson 8: Networking By Topic Map
• Lesson 9: The “Short List”
• Lesson 10: Reverse Media Outreach
• Lesson 11: Staying Compliant

Module 5: Social Selling

• Lesson 1: Why Selling?
• Lesson 2: Social Selling Goals
• Lesson 3: Social Selling Tools
• Lesson 4: Social Selling Metrics
• Lesson 5: The Value First Strategy
• Lesson 6: Value First Offers
• Lesson 7: The Customer Journey
• Lesson 8: Content Segmentation
• Lesson 9: Segmentation + Retargeting
• Lesson 10: DEMO: Setting Up A Segmented Website
• Lesson 11: Content + Social Media + Ad Retargeting
• Lesson 12: Putting It All Together

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Ryan Deiss – Social & Community Mastery Contains: Videos, PDF´s