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Shannon Mattern – Web Designer Academy

Shannon Mattern – Web Designer Academy

The Web Designer Academy is exclusively for experienced web designers and people who may not necessarily call themselves a “web designer” but are providing related strategic, design and technical services.

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Download Shannon Mattern – Web Designer Academy

Business Mentorship Program for Women Web Designers

You can finally stop trying to figure it all out on your own. The Web Designer Academy is for women web designers who are serious about running a profitable web design business they love over the long-term.

You’re in the right place if…

You’re a woman web designer and/or provide related services: graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc. on any platform: WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc. and…

What You’ll Learn

Our mentorship program is unlike anything you’ve experienced before.

Not only do we train you on our proven strategies for running a profitable, sustainable web design business, we give you 70+ templates, tools, processes and scripts to guide you through implementation and we guide, mentor and support you for an entire year as you implement our strategies.

Module 1

Unique Web Designer Identity

Uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.

  • Take our complete Archetypes® Quiz to discover your Signature & Influencing Archetypes.
  • Understand what types of clients are a best fit for your Archetype, and which to avoid.
  • Understand your unique strengths, challenges and opportunities for creating more time and money in your web design business.
Module 2

DREAM CLIENT DESIGN

Design your dream web design business, and then learn how to speak to investment-minded clients who can’t wait to work with you (on your terms).

  • Design your dream web design business and define your dream (and nightmare) clients.
  • Craft messaging that speaks to investment-minded clients.
  • Learn how to start connecting with your dream clients in an authentic way.
Module 3

SELL YOURSELF FIRST

Transform your belief about your value, how much you can really charge for web design and help you get sold on upgrading your prices so that you never undercharge again.

  • Learn how to shift from selling time or deliverables to a value-based pricing model.
  • Transform your personal money mindset.
  • Start raising prices with current clients.
Module 4

PAID DISCOVERY

Learn our proven framework for selling strategy first and save yourself countless hours, get paid for your knowledge, and move clients seamlessly from strategy to sale.

  • Learn how to confidently offer paid discovery on your consultation calls.
  • Learn how to develop and deliver strategy for your clients.
  • Learn how to make higher-priced offers to implement the strategy.
Module 5

PACKAGE MATRIX

Learn to package, price, market and sell high-end web design packages so that you stop undercharging + overdelivering.

  • Learn our Package Matrix™ strategy and create your own Package Matrix with our support.
  • Word-for-word script and training on how to make an offer with a Package Matrix.
  • Understand the nuances of making offers with a Package Matrix™ and how it’s different from the traditional proposal model or tiered pricing models.
Module 6

SELLING WITH CONFIDENCE

Learn how to confidently sell high-ticket web design projects without feeling pushy, sleazy, salesy or like an imposter.

  • Learn how to make authentic, premium offers that empower your clients and incentive them to make a decision.
  • Get our end to end sales process with all the timelines, steps and scripts.
  • Learn how to sell profitable recurring revenue offers after you’ve closed projets.
Module 7

PROFITABLE PROJECT MANAGEMENT

Get our tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.

  • Learn how to prevent common time and money leaks once you’ve booked a new project.
  • Prevent and manage scope creep and neverending zombie projects.
  • Naturally set and hold boundaries with clients without fear of damaging relationships or your reputation.
Module 8

MARKETING MOMENTUM

Implement a simple but powerful marketing strategy to get your next client at your new premium prices without ads, social media, blogging or sliding into the DMs.

  • Monthly marketing workshops where you can get a chunk of your marketing done for the month.
  • Scripts, strategies and processes to expand your network in a natural way.
  • Make marketing feel a natural extension of the awesome work you already do.
Templates and Tools

We give you 70+ templates, tools, processes and scripts to guide you through implementation.

We’ve done the heavy lifting for you so you can pick up all the time and money you’re leaving on the table with current clients by using our systems and processes to make sales easier, set boundaries in a way that feels good to you, stop working for free, and stop letting clients delay projects (and start paying invoices).

ABOUT YOUR COACH

Shannon Mattern

Hi, I’m Shannon Mattern and I’ve been coaching and mentoring women web designers for 10 years on pricing, sales, marketing, and managing clients – as well as the core mindset shifts needed to stop undercharging, overdelivering and people-pleasing.

Because it’s not just about strategy (although ours are life-changing) it’s about shifting what you believe at your core about the value of what you do, about giving yourself permission to design a business you actually love, and building the belief that what you want truly is possible.

And that’s where I come in. 

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