● Six in-depth multi-million-dollar control breakdowns, including video and audio recordings as well as complete, word-for-word transcripts. Plus, you’ll see me break down or discuss controls I went head-to-head against…including controls copy chief-ed by top A-lister Parris Lampropoulos and two written by David Deutsch and other top copywriters.
● 57 “in-the-field” swipes, variants, and split tests you can model, adapt, and pull ideas from for your next project. (Don’t worry about “swipe overwhelm”. Because I’m walking you through each and every one. Telling you what worked, what didn’t, and why.)
● Six “takeaway” documents for each control breakdown distilling the most important secrets, strategies, and tactics. Each contains at least 6 to 8 pages of the most powerful concepts that you can quickly refer to whenever you need a helping hand. Not only will they help you develop the mindset and psychology of an A-list copywriter, they provide a kind of “road map” for approaching each type of promo.
● A bonus control breakdown from a behind-the-scenes, invitation-only call hosted by Agora Financial. You’ll get my full interview with Joe Schriefer and David Garfinkel, plus the complete, word-for-word transcript and promo swipes of this highly-successful anti-aging supplement sales page.
● A second bonus control breakdown of the financial promo I wrote that beat the great Jim Rutz not just once, but twice! You’ll get my video and audio breakdown that walks you through the tactics I used to get my initial control and then revive it for a second run. Plus you get a summary of key takeaways, my original control promos and multiple cover and lead tests, and a glimpse of the Rutz controls I had to beat. Packed with timeless lessons you’ll profit from for years to come!
● A second bonus control breakdown of the financial promo I wrote that beat the great Jim Rutz not just once, but twice! You’ll get my video and audio breakdown that walks you through the tactics I used to get my initial control and then revive it for a second run. Plus you get a summary of key takeaways, my original control promos and multiple cover and lead tests, and a glimpse of the Rutz controls I had to beat. Packed with timeless lessons you’ll profit from for years to come!
● Exclusive, in-depth training on Supplement Copy Compliance Secrets. You’ll speed your way to knowing how to write compliant copy that actually sells…and discover how to keep you and your client out of trouble!
● The one tool you won’t want to be without—my Royalty Negotiation “Cheat Sheet”. You can easily read this in one short sitting and use it to quote higher fees and lucrative royalty arrangements…as early as tonight!
● The famed Gene Schwartz Phillips Publishing lecture transcript. I consider this mandatory reading for any copywriter who wants to get really good at writing copy and understanding the psychology behind it. You’ll want to refer to it again and again—I know every time I do so I pick up another valuable insight!
● A shot of confidence knowing you’re armed with proven A-level strategies that have made hundreds of millions in sales for my clients over the last 20+ years…and can help YOU rack up control after control!
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